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Welcome to our comprehensive Ecommerce Dashboard, built with Power BI. This dashboard is designed to provide in-depth insights into key performance metrics essential for understanding and improving your ecommerce business operations.
Total Revenue: $37.33M, with a total of 227.86K orders and 1.79M visits recorded. The Average Order Value (AOV) is $4.65K, and the Conversion Rate stands at 12.7%. These metrics are crucial for analyzing customer behavior and enhancing overall performance.
Revenue by platform indicates that the app contributes $14.65M (39.26%) while the web platform contributes $22.67M (60.74%). Additionally, revenue by device type shows Desktop generating $15M, App contributing $13M, and Mobile Web accounting for $10M.
Analyzing revenue by region reveals that the US generates $16.31M (43.69%) while Canada contributes $21.02M (56.31%). Understanding regional performance helps tailor marketing strategies and optimize resource allocation.
Revenue analysis through the funnel shows that the Category Page leads with $16.35M, followed by Visits at $15.84M, Product Page at $2.94M, Cart at $1.98M, and Buy at $0.19M (1.2%). This insight is essential for identifying potential drop-off points in the customer journey.
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